The Portfolio

The surest test of an advisory practice is what it has built with its own hands. These are ventures ZOS Creative founded, backs and holds — each one proof that the thinking works outside the slide.

Founded by Zeze Oriaikhi-Sao in 2010 and named after her great-grandmother, Malée was built from South Africa into a luxury fragrance and body-care house now sold across 11 markets, including the UK. It is the practice's clearest proof of what ZOS Creative advises on: building a brand from the continent to a global standard, earning distribution in demanding retail, and protecting the value created along the way.

That brand-building and IP work became the subject of a United Nations World Intellectual Property Organization (WIPO) case study, "From Africa with love: branding and competitiveness." The record below is Malée's, and it is the kind of outcome the practice exists to help others reach.